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Investing in an SEO tool is a crucial step for an early-stage startup if you’d like your business to feature prominently in search engine result pages (SERPs).

In this scenario, you have two options – outsource your SEO to a digital agency (like Startup Cafe Read More

Domain Authority (DA) is an important website metric for SEO. It is a score (on a scale of 100) developed by Moz which predicts how well a website will rank in search engine result pages (SERPs).

In short, the greater your site’s Domain Authority, the more likely you are to rank high in search e Read More

Setting goals and targets for your business and measuring them is key to effective social media marketing. Without specific goals and targets, it’s hard to understand how well your social media strategy is performing.

In this article, we’ll share 5 social media goals which you can se Read More

Bing is integrating chatbots into its search results, according to a report from Search Engine Journal.

The announcement is expected to be made at Microsoft Build 2017, the annual Microsoft developer conference held from May 10-12 in a session called “Chatbots on Bing.com”. The conference will Read More

How do you determine the value of a good SEO tool? With so many SEO tools around and new ones being introduced by SEO veterans each year, how does one decide – what are the best SEO tools?

In my opinion, the most powerful and efficient SEO tools save time, energy, money, and exponentia Read More

On-Page SEO is perhaps the most critical part of improving your site’s search traffic. Over the past few years, Google has released several algorithm updates (Penguin, Panda, and Hummingbird).

Due to these updates, SEO experts all around the world have had to modify their on-pag Read More

When it comes to email marketing, it’s all about creating content for your audience. It’s about making their email experience as smooth as possible. If a large chunk of your email list is accessing your emails via mobile devices, it’s time to optimize your email marketing for mobile.

H Read More

So what makes ConvertKit so special that has so many popular bloggers and podcasters raving about it? Read this review to find out! Read More

Maintaining, improving, and keeping track of your website’s organic traffic are vital tasks for us modern day marketers. After all, organic search results are still the No.1 place consumers head when researching a purchase. And, according to Search Engine Land, organic sources are still more effect Read More

Give a quick Google search on the terms ‘Best SEO Tools’ and you’ll get articles in SERPs featuring one or all of these tools – SEMrush, Ahrefs, Moz Pro, and SpyFu. In this article, we’ll put each of these tools under the microscope and help you decide whether it’s worth investing in them.
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