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A lot of the focus today is on what marketing tactics and tools you should use and it is a little like one size fits all. All of them have a place, but the trick is understanding if they are right for your customers and your business. Marketing tactics should be chosen last, here are marketing tips to show you how. Read More

I have recently learned that hospitals are businesses, patients are clients and the human factor is key! From comprehensive intake to quality of service to "bedside-manner" to listening, to plans of action, reputation and discharge, all of the lessons and principles of succeeding in business can be found in great medical institutions! Read More

Today, in the Wall Street Journal, there is an article call "Entrepreneurs Question Value of Social Media." In it you can read how small business is starting to question the real value of Twitter - pointing to a survey that found that 22% made a profit, 53% broke even, and 19% lost money after engaging with social media. Read More

A patient pamphlet for a popular antibiotic lists the following possible side effects: seizures, arrhythmias, increase in intracranial pressure, hallucinations, cardiovascular collapse and death from anaphylactic shock. Nowhere does it mention it can save your life. "Fear Factor" is a Great TV Show, but in blogging and Marketing, positivity wins the day! Read More

Practical advice about how you can best stand up, stand out, and be vital to those you need to get passionately excited about what you have to offer – your customers. Read more... Read More

It's Wedding Season! Yes, its the kind of excitement and passion you need in your social media marketing. The kind that has Vince Vaughan screaming in his office in the classic movie Wedding Crashers. It may be juvenile, but it's his passion and he's dedicated to being the best. Read More

Online content, through a blog, is a great way to reach more people, build relationships, and drive sales. Always remember to make your last post, your best. Read More

As both a literary writer and business blogger I use my system "The Idea Warehouse" to ensure that the next topic for a posting or article is only one click away. Give it a try and ensure that you'll never be hit by business-blog writer's-block again. Read More

Thru a process of trial-and-error, I have gotten to the point where 80% of my new clients now hire me as a direct result of having visited my blog. Here is my list of the ten essential components which can both spice-up a business blog and maximize its impact as a highly-effective tool for marketing a business. Read More

One year ago I went the route of freelancer and started my own small business, but with no portfolio or testimonials, I was caught in the conundrum of "No Experience = No Job." I needed a great documented work history and a satisfied client-base fast. I came up with a plan. The results, which any beginner can use, have proven remarkable! Read More