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One concept has become so ingrained in the social media experience that it is now inescapable: branding.

When done well, branding allows companies of all sizes to build great relationships with their customers, while creating positive awareness of their products and services.
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In our first-ever Stonehenge resident spotlight, we meet 41 Park resident Lyndi Halpern. Lyndi is in the beginning stages of opening her own business: Once Upon A Cupcake NYC. Read More

This morning I received an email from someone who is trying to save his floundering specialty gift store. As I read through the message, I just kept shaking my head from side to side; I’ve heard this same kind of story countless times. Read More

The ultimate guide to Pinterest marketing for ecommerce. A very detailed guide on how we use Pinterest to increase sales for our online store. Read More

While there are lots of great fundraising ideas out there, one of the most important and poorly leveraged is corporate philanthropy. Read More

The Ultimate points included in this checklist will cover the basics of what you need to do during those all-important first two weeks of your blog’s life. If you follow these launching tips closely, your chances of SUCCESS are greatly improved. Read More

It’s been almost 12 years since Leo Hickman made history. Unbeknownst to most, the feature journalist for “The Guardian” etched his name in history with a Read More

All too often, as bloggers, we get caught up in this morbidly disgusting mindset that we’re doing okay. Some seem to think that there is no room for improvement.

In reality, we often are looped in this mind game that we are who we are, the best are who they are, and everything is good in the wor Read More

Follow these five important aspects of social media giant twitter and get a more powerful and more useful buzz than hard drugs can deliver. Read More

Don’t you sometimes wish you had a leadership playbook, laying out the rules of the game? Although maybe not a complete leadership playbook, the fifteen rules of leadership from Colin Powell, former US Secretary of State, helps us along the road in mastering the art and skill of leadership. Colin P Read More