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Is your company getting your best work? Do you come in every day energized, enthusiastic, creative, and engaged? If not, you're not alone, at least in the U.S, according to the latest Gallup poll of employee engagement, which you can see if you scroll down through the wealth of data my HBR colleagu Read More

The "secret" to writing seductive web copy is to follow a proven 6-step process. To get started you need to know exactly who you want to seduce...

How seductive are you?

I’m not a great seducer.

I don’t have a string of conquests to boast about. I’m no modern Cleopatra.

But as a markete Read More

Why would franchisees of a major fast food franchise use debit cards-with fees, instead of checks, to pay their employees? Why do Albert and Carol Mueller, franchisees of this chain, insist on paying their hourly employees with a debit card?

And, the debit card they’re using? It’s special. It (a Read More

A billionaire is born, but Shutterstock founder Jonathan Oringer says more money doesn't change a thing. On Friday, Shutterstock founder and CEO Jonathan Oringer became the first billionaire to emerge from New York's fast-growing tech start-up scene. Oringer founded the company in 2003, using 30,00 Read More

Fiverr, the online marketplace for people to buy and sell services for $5, recently announced a new platform to better support the "gig economy".

The new platform includes a visually oriented design scheme as well as a number of new analytical tools that allow gig sellers to better manage thei Read More

Here are five types of blog posts your audience will find useful and engaging as part of a content marketing campaign to get your brand and message seen by potential clients and customers. Read More

You dont have to blog for long before you begin to spot some patterns in your work. Reaching this point, though, could be both a good and a bad sign. ... Read More

The real reason we want to focus on lean principles is they are the cornerstone to accelerating revenue growth---and isn't that what we're really about? Read More

If you are looking for information on what you should be doing to get your online business up and running and into profit, a good place to start would be how are you going to set up your sales funnel. Read More

I have talked to clients who do not connect their sales efforts and their marketing efforts. While their marketing teams are dreaming up campaigns involving branding, billboards, and mind share, their sales teams are focused on one thing: making sales. Read More