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Great brands are promises, improve perceived quality and command price premiums. Here are some branding tips you can learn from Jon Stewart and The Daily Show. Read More

Help everyone on your team get back to basics with a One-Sentence Job Description. Just one sentence can provide unbelievable clarity and direction. Read More

College graduates are being told to focus on doing what they like the most. What if that makes them unemployable? It’s graduation season, and honored guests clutching honorary degrees are speechifying at commencements all around the country. In a recent story on National Public Radio, quotes from c Read More

Looking to expand into overseas markets? Whether you are entering the export market, looking to upgrade your equipment or facilities in preparation for exporting, or helping your international buyers do business with you – there’s a U.S. government financing program that can help. Here’s what you n Read More

Most stock market trading is now done by machines. With IBM's Watson now in customer service, machine intelligence just got personal.

How will advanced machine intelligence affect those in the knowledge industry? Read More

Having personally worked in the design and advertising industry for many years, I've witnessed first-hand a growing movement of DIY marketing among small business owners. If you are taking a DIY approach to marketing in your small business, you don't want to compromise on the quality and effectiven Read More

As more consumers make purchasing at the shelf-edge, it's vital for retailers to know how to make the most of every shopper visit. Here are great tips on how to improve your promotional signage and shelf-edge ticketing and improve your margins in the process. Read More

Thinking about importing goods to sell commercially? Not sure how to go about doing so?

In this post, we’re going to offer up eight tips on how to successfully import goods. Read More

William Shakespeare's parents loved him more than his brother Juan, because Juan was annoying when he promoted his blog posts. Don't be like Juan. Read More

Many internet users are searching for infographics. Indeed, infographics have experienced an increase in searches on search engines in the last couple of years. With that said, these visual presentations have become an effective communication tool. Since they have become a popular way to Read More