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Google text ads take up a lot of real estate in Google searches. Are you crafting the most effective ads possible? Here are some tips, tricks, and hints for getting the best possible outcome from your Google text ads. Read More

What CRO mistakes are you making? In this guest post, Hanapin Marketing's Ally Sabrowsky gives us some common mistakes and solutions to improve your conversion rates. Read More

Captchas have gone through some evolution since 2009. So what’s the current state? Have they designed an anti-SPAM filter that provides a more user friendly experience so conversion rates don’t suffer? Let’s take a look. Read More

Your competitors are rocking their PPC campaigns! Generating traffic, leads, and purchases. This is a guide to learning from your competitor PPC campaigns. Read More

You have to turn that click into a sale or a purchase. This is called a conversion, but you probably already knew that. The question is: how do you turn website visits into conversions?

Event-driven analytics can help you up-sell products to people who fit a current trend or are impacted by a c Read More

Everything I'll explain on this article has been tested by yours truly many times (and you're more than welcome to check it yourself).
When I first tried it and it worked, I was certain that there was some sort of mistake or that I just got lucky. When it kept working repeatedly time after time, Read More

SEO and PPC each represent one-half of Search Engine Marketing (SEM), but how do you decide which half is most effective for your marketing efforts?
Let’s briefly consider both, and then hone in on the combination that’ll lead to quicker and better results(Includes findings from 5 short case-stud Read More