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The bigger the brand, the more seriously it takes its reputation. Managing reputation in the offline world is easier than on the web. Brands that talk in billions can cover an entire city in billboard ads, compelling everyone to take notice of their products. Even a shady product can get sold if ba Read More

Though countless emails are sent every day, many people don’t give their email signature much consideration. However, conveying the right corporate image – big or small – requires thought, so up your professionalism today with these top ways to improve your email signature. Read More

Search Engine Optimization is one of the more shapeless marketing terms we get to wrestle with these days.

It’s not that people don’t understand SEO, okay maybe it kind of is, it’s that the very nature of SEO seems to shift with each new pronouncement from Google. Read More

It might sound counterintuitive, but your potential investors want you to outline the risks of your business so they know you’re on top it and they can trust you:
http://bit.ly/1SDPZE8 Read More

Had the pleasure of sitting down with Facebook Advertising guru Jon Loomer, & picking his brain on some of the most common advertising mistakes made on FB. In this podcast, we talked about some of the mistakes Jon himself made early on, luckily, we also went over what he did to correct them! Read More

Conversion rate optimization is fun, especially when you get straight to it and start testing a ton of different things.

You might test color after color, change your landing page copy, and even follow the UX best practices closely. But no matter what you do, you might not be getting the results Read More

A single blog post will rarely get you results; a strategy over time is what builds your business, improves your sales, and makes you money through blogging. Read More

Still using experience to sell your brand's image? You might want to rethink that strategy. Here's why experience doesn't sell and why better marketing writing does. Read More

This article will help you incorporate video into your business marketing strategy by leveraging the available live streaming video platforms. Read More

The use of hashtags on social media has become a common practice not only for regular users but brands as well.

Hashtags are great social media marketing tools that help tie campaigns to certain keywords, allowing content to be discoverable. Read More