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Some practical tips on how you should design your logos.

Logos speak a lot about your brand identity- for people who've never heard of you, it just might be the only thing they'd recognize.

This article explains how you should design your logo for maximum impact, and for a more efficient mark Read More

Great points on why you should use April Fools' Day or any unusual occasion to delight customers AND develop your brand.

For a small business, this can cost next to nothing - but could mean everything for recognition and long term growth. Read More

Your brand name isn’t the most important thing about your company. A look at the latest Fortune 500 list contains a lot of familiar companies that have average or even mediocre brand names.

But that’s fine, since they’ve already built a name for themselves.

What if you haven’t? Read More

The recent shelving of HR. 3261, better known as the Stop Online Piracy Act (SOPA) is undoubtedly the best news for US-based small businesses since the beginning of 2012. It would be hard to exaggerate the magnitude of the effect SOPA’s implementation would have been on not just on online commerce, Read More

These days, it seems everyone has a loyalty program–grocery stores, drugstores, restaurants, airlines, movie theaters . . . These loyalty programs are started to entice repeat business. Loyalty cards typically allow consumers to receive discount prices, earn points on their purchases, and receive c Read More

You may be apprehensive about switching to an automated billing system due to unfamiliarity or a notion that you’re company is too small and can’t afford it. Maybe you think it’s too hard to set up. If you’ve resisted automating your billing, it may be time to reconsider. Read More

Wednesday, the Senate failed to get the 60 votes necessary to delay the Durbin Amendment which sets forth rules capping interchange fees for debit cards. Interchange fees are fees retailers are charged each time they accept payment by debit card or credit card. Currently the bank charges an average Read More