BizSugar.com › Marketing › Retail Marketing Strategy: Should You Offer a Loyalty Program?

These days, it seems everyone has a loyalty program–grocery stores, drugstores, restaurants, airlines, movie theaters . . . These loyalty programs are started to entice repeat business. Loyalty cards typically allow consumers to receive discount prices, earn points on their purchases, and receive coupons. In addition, an added benefit for the company issuing the card is the ability to track demographic and other identifying information. Members minimally provide their contact information–address and home phone. The company issuing the loyalty card can use this information to do market research and further its marketing efforts.