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As a marketer, you’re a storyteller. The hero of your story isn’t you or your business. It isn’t your product, either. The hero is your target audience, your future customer. Your product (or your service) is the love interest. You’re going to tell the story of how they meet and live happily ever a Read More

Lots of ex-corporate executives are attracted to franchise business ownership. I've worked with more than my share of them over the years. See why they are attracted to the idea of owning a franchise-and why some of them are a good fit. Read More

Marketing can be especially difficult for small business – budgets are small, capacity is strained, and customers can often have a difficult time perceiving the differences between your product and your competitor’s. Here are 5 commonly held truths about marketing and why you should ignore them all Read More

Have you read the 900 page summary of David Nasaw biography of John D. Rockefeller? No, of course you haven't. Few mortals have. This is why you need to read this summary of the business lessons to be learned from the great tycoon. Read More

SlideShare is the world's largest presentation sharing community and constantly features interesting new slide decks. SlideShare also hand-curates three presentations that get featured on the homepage each day. Read More

How to raise your profile to make it easier for you to connect with mentors and experts? Some business networking (and personal branding) tips inside... Read More

Just because you are talking, you can never assume that anyone is paying attention. You have to break the rules to grab attention and hold it. Forget consistency - turn everything on its head and shake! Learn how from this summer story. Read More

A successful social marketing strategy comes with a lot of extensions. One part of this is in the social updates, you know, the time when you publish your blog posts to different social media accounts and pray to God it goes viral. Read More

Looking for keyword research tools to help with a search engine marketing campaign? Read this guide that offers detailed write-ups on almost all keyword research tools that are out there to find out which tools best suit your small business. Read More

This comprehensive list of SEO No-No’s comes from the Effect Web Agency team – which includes a 10-year experienced SEO Director of natural search engine optimization. Apply this list to the execution of your current SEO strategy and tell us how it compares in the comments. If you notice any SEO No Read More