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To earn mindshare, customers, links and brand exposure, here are top 5 tips to help your social media marketing in 2013. Read More

You should always be looking for ways to stand out above the competition. Fortunately there is a program that can help you do just that. Read More

Advertisers spend millions, and devote their most creative resources to coming up with the absolute perfect Super Bowl ad. Two advertisers serve as examples of how businesses must be agile in order to be market leaders.Oreo serves as an example of traditional agility, while Jello on the other hand Read More

You’ve got to choose a VC that best understands you and your business and is ready to commit to you on the long term. Here's how to get the VC that you want. Read More

Why did a franchisee of a St. Louis area Applebee's restaurant fire a waitress a short while ago? Was it because of her lack of skills? Was it because she was late to work all the time? Or, did it have to do with what she did online? Find out. Read More

Today we talk about things like Brand Awareness, Brand Building, Brand Advocates and Brand Monitoring. We still associate logos and marketing materials with a company’s brand, but branding encompasses so much more.

Branding begins with the answers to these questions:

Who are you?
Who is your Read More

At the beginning of my copywriting career, I realized if I didn’t do something every day, I would never succeed. Because I had a full-time job, it was too easy to come home and crash on the couch if I didn’t have a solid day-by-day plan.

Freelance writers face a lot of hurdles, and sometimes it Read More

Will Newman has three strategies for getting “up close and personal” with a potential prospect without getting in his face. Read More

In episode #14 of the Content Warfare Podcast a man I once described in his comments section as Gangster, the most excellent Mark W Schaefer from Schaefer Marketing Solutions and the {GROW} blog. Read More

From one economic meltdown to the other, the American economy has never really experienced a period of stability in the minds of the citizens. Then in 2008, all hell broke loose!

Americans wanted a change. They wanted the economy to get better. They wanted their small businesses to thrive. They Read More