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Should or shouldn't we implement social media marketing is a big question for organization in regulated industries like pharma. Read More

Who doesn't want a buyer to seek you out, find you - and then walk into your store? That's inbound marketing! Focus' Craig Rosenberg shares ten tips for inbound marketing. Read More

Documentation in regulated industries is often considered a huge burden. Learn what documentation is essential to adding value to your social media project. Read More

Nobody should be all work and no play. Small business owners, especially, need to keep that in mind. So reward your hardworking, dedicated employees this summer with a well-planned work party! Not sure how to go about planning the perfect, work-appropriate summer bash? These tips should help. Read More

Technology frameworks have a direct impact on projects. Here is an overview of the major frameworks in use by our customers: ITIL, MOF, CobIT, and Agile. Read More

Getting the alignment right with management, as well as between sales and marketing, contributes to successful marketing automation implementation. Read More

Building a subscriber list is a lot like throwing a party. Taking the appropriate steps will help make sure your subscribers want to stick around. Read More

A regulated industry is an industry that is significantly regulated by the state or federal government. How do these regulations impact business in common regulated industries? Read More

Whether you’re using marketing automation or not, tracking the activities of the people who connect with you via webinars & tradeshows will result in better leads. Read More

Content marketing can be tricky, especially when you don't know what to write about. Check out these 11 places to look for fresh content inspiration. Read More