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It is key to recognize the power of purpose when you are building a lucrative business. Here is why a defined purpose helps your business find success. Read More

If anything typifies the ambitions of modern marketers, it’s the “O” word — omnichannel. We give much lip service to this common goal of engaging customers in seamless and timely experiences across touch points. But, in reality, it’s not so easy to enable these types of ubiquitous experiences acros Read More

In the fast-changing world of influencer marketing, it’s imperative for bloggers to stay current with today’s trends. One of the best ways to keep informed is to follow and engage with the top influencers and bloggers, both in your niche and those who are generally savvy about the current market fo Read More

So what exactly are these new Google maps ads? What’s changing? Here are answers to the top 10 questions you’re asking (or should be asking!) about the new local search ads on Google Maps. Read More

Stop me if this sounds familiar: you’ve just received an important email (from a client, perhaps) with an attachment. First, you download the attachment, assess it, then load up your cloud storage software and transfer it over. What follows is a string of opening various apps to update a status, at Read More

After all that work, you want to make sure it gets seen by as much of your target audience as possible.

That means doing just more than the bare minimum when it comes to distributing your content. That won’t work if you want your work to have lasting results.
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Last summer we published a popular post about three content strategy practices that will make you a better content marketer. Over the past several months, we have talked about these topics as well as several others in more depth. Read More

What are the real missing links between a search engine, your customers and your website?

Learn how the consumer is forcing changes to the way Google presents content and how you must evolve the way you create and present content. Read More

This one is not for people who are excited about the idea of buying a franchise...of becoming their own boss. If you are looking to buy a franchise, skip this post. Read More

People everywhere are wanting to find ways to work at home, and writing has become an attractive option— and for good reason! Along with freelance writing for blogs and websites, there is also writing for magazines, newspapers (yes, we still have those!), and a huge array of writing services for bu Read More