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Some people seem to have been born with the gift of the gab. Mastering communication skills is the key to your future success. Read More

Marketing never stays in place. It’s not “set it and forget it”. Even if you have a beautiful marketing automation campaign set up, you still need to check in on it from time to time. It needs to be questioned, tested and improved. Some parts may even need to be retired.


To help you assess whe Read More

When creating an explainer video, for it to be effective you need to make sure that it’s really going to offer benefit and appeal to your target customers. Here are some helpful tips. Read More

Conferences, meetups and other public events offer many unique opportunities for entrepreneurs and small business owners to market their business. Yet many people turn down opportunities to speak in public. Here are five proven scientific tricks to being a better public speaker. Read More

Podcasts are a great way to get exposure for both your product and your brand. I like them specifically because you’re given the green light to be promotional and talk about yourself and your products.

Additionally, podcasts specifically don’t require any writing – simply showing up and being yo Read More

Influencer marketing is a hot concept. Do you know how to find and connect with influencers? It's an effective marketing tactic you can't afford to ignore. Read More

How does this relate to my brand?

Most brands aim for customer loyalty and to earn it you must communicate in “their language.”

When I worked in an advertising agency, many moons ago. I usually crafted an advertising message based on what I thought was the target market. In essence, the agenc Read More

When you think about marketing events, you probably think about conferences, seminars, or workshops. But what about job fairs? Open houses? Grand openings? Each of these events depends on having a good turnout to be successful. How do you get lots of people at your event? You market it smartly. Read More

Ever notice some Facebook Pages have a grey check mark verification badge next to their business name? It’s because they’ve been verified as a local business on Facebook. Read More

Why small businesses should switch from a manual payroll system to using automated time clock software, using biometric or RFID technology. Read More