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The Judges for the 2015 Small Business Influencer Awards have spoken, and the Top 100 Champions have been selected! The list, as always, is a fabulous mix of up-and-comers and well-known small business enthusiasts, as well as companies and members of the media.
The Champions were selected by a hig Read More

Want to protect your business from potential financial threats? Here are some ways key person insurance can help you. It may be best to take the time to learn about it too. Read More

Have a new website? Don't make the mistake of optimizing it the wrong way. Here are some SEO mistakes that you should avoid. Read More

Safety is one of the most important things that you should look out for. This is because it is the foundation of the productivity and the morale of your employees. Here is a brief discussion on why it is important. Read More

Been wanting to add a book to your content marketing mix, but just haven’t been able to make it happen? Kevin Tumlinson’s got your solution in his latest book, The 30-Day Author, and in Episode 148 of the Content Marketing Podcast, he joins us to share some of his secrets. Read More

Driving traffic to your website and then monetizing the traffic just keeps getting harder. But if you have a newsletter, you might be sitting on a revenue gold mine.
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Direct marketing is not glamorous marketing. But it is disciplined and can teach small business marketing a lot about driving business results from marketing activities. Why? Because direct marketing costs money. Read More

Direct mailing still offers a higher response rate than any digital method currently used for marketing a brand. Read More

What do you consider your most important piece of marketing material? Your catalog? Your packaging? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps?
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The growth of digital coupons has revolutionized how people interact with coupons. There is no longer a need to print your coupon and bring it to the store as digital coupons are becoming commonplace. Read More