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The audience for mobile Web-based campaigns is growing, and more marketers are experimenting with the medium. But many brand managers are hesitant to commit big budgets. Mobile marketing spending has been on the cusp of a major breakthrough for years. But roadblocks persist.
A Nielsen study cited in Advertising Age found that only 10% of mobile Read More

For centuries, the world's greatest teachers and leaders have used fables, allegories and other types of stories to successfully communicate with people and motivate them to take action. So have some of the top-performing direct mail packages, including those from The Wall Street Journal, Time-Life, Rodale Inc., Covenant House, Greenpeace, Nightin Read More

Wow! This is the kind of customer service that they'll be mentioning in business books for years. You never know what can happen when you add a little human kindness to your "customer policies." Kudos to Zappos! Read More

Getting rid of the unprofitable, the time wasters, and the crazy-makers in your midst Read More

Anyone who has worked with me over the past 25 years knows my mantra has always been: “Benefits, benefits, benefits.” Benefit headlines — benefit copy — benefit subheads — benefit captions — anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, co Read More

A combination of print and online local media is a more trusted and relied-upon environment for advertising than commercial television, found a new survey by TNS Media. The value of local media in advertising has been the subject of a study for the Newspaper Society's ongoing research project. It turns out that local media is a more trusted and re Read More

An astounding independent study has revealed that U.S. online retailers are failing in key areas of customer service, which has the potential to be devastating to the online retail market which is forecasted to reach $329 billion in 2010. In a mystery shopper exercise conducted from April to June 2 Read More