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On Tuesday, September 27 from 1:00-2:00 p.m., East Coast time, StepByStepMarketing.com™ will host an informative new phone-in roundtable, Email Marketing for Small Business: What to Send, When, How Often, and to Whom,hosted by award-winning copywriter and marketing consultant Robert Bly. Read More

What motivates your customers to do business with you instead of with your competitors? How do your clients perceive your brand? How likely are they to buy from you again? One of the best ways to learn that information is to ask your customers directly.
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When you run an ad on a website or use pay-per-click advertising, it is easy to measure results. It is far harder to determine how many customers call you up or buy from you in person because they saw your online ad. However, a new survey from Google concludes that running online ads really does ge Read More

A Japanese company recently introduced beverage vending machines that claim to read customers' minds. The machines use cameras to estimate each customer’s age and gender, then recommend beverages accordingly. Fortunately, customers can override the suggestions and make their own product selections, Read More

At StepByStepMarketing.com™ we are very big believers in homing in on your company's elevator pitch and sharing it with everyone at the appropriate time, inside and outside of your business. But here's another interesting idea: the ONE WORD or "dumbwaiter pitch." Read More

Customers who have bought from you once are likely to increase their orders by as much as 33 percent on their next purchase, according to a recent survey from Retail Active. The survey also found that pleased customers refer 107 percent more new business to you than people who have never bought fro Read More

Close relationships with customers really can drive growth and sales. Here are four strategies to help your business improve in this critical area of customer relationship management. Read More

In the marketing world, there’s been some buzz of late about the change to Starbuck’s logo. It’s gone “typeless,” and there is now no association of the Starbuck’s name with the pretty green mermaid. Here’s a very small quiz to see how many of eight logos you can match to their brand name. Read More

It can be hard to know or like all your customers equally. If you’re a middle-aged business owner, perhaps you’re just not enthusiastic about decoding the differences between Generation X, Generation Y, and the whole youth segment. Or if you have always sold only B2B, perhaps you don’t feel motivat Read More