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If your company’s policies were written without social media or community networking in mind, here's how you can develop local processes to be successful. Read More

Spider Trainers' Cyndie Shaffstall shares an infographic about the important component for successful email marketing campaigns: data, design and delivery. Read More

Marketing automation is about creating a plan, then leveraging content and unique tool sets to allow marketers and sales professionals to be more effective. Read More

Social media is changing how we communicate. In one example, IU Health live tweeted a kidney transplant and created a digital marketing campaign to support this program. Read More

Would you believe that the first barcode was printed on a pack of Wrigley’s gum, and originally created to help grocery stores track inventory? If you’re interested in learning more fun facts like the ones above as well as how the barcode came to be, then check out our latest infographic. Read More

Act-On’s Chief Deliverability and Privacy Officer discusses retention email affect deliverability and reputation. He also provides a list of best practices for retention email. Read More

Once thought of as a digital dark art, SEO is preparing to go mainstream. Here's a brief primer on the essentials of SEO as it becomes The Next Big Thing. Read More

Sometimes marketing and sales seem worlds apart. Act-On's Chris Hardeman shares five key points for marketing to consider to help close between sales and marketing. Read More

Ever wondered if your complying with the CAN-SPAM Act? Elizabeth Chasse shares her thoughts on what qualifies as spam. Read More

David Daniels provides truths about email, social media and how to leverage these marketing tools in the customer lifecycle. Read More