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This post is a joint collaboration between Elish Bul-Godley and Connor Keppel.

We all know one. ‘That guy’ – a person in one of your online networks that makes you go “not again!” or “is this woman for real?!”. We’re talking about social media personality disorders. People who don’t un Read More

Is marketing as we know it dead? Is product quality a promotional strategy in itself enabling organic and peer influenced brand endorsement? Read More

With the announcement that Facebook (FB) are launching an app store, it has become vividly apparent, in my opinion, that they are the personification of guerrilla capitalism in the ‘social’ sphere. Unfortunately though their revenue suggests that they are are failing at it. Read More

The world of business is rife with clichés - we’ve all used them. As a marketer, I am almost expected to use them. I feel that they are used as a buffer to cover up a lack of knowledge in a certain area or to try and ‘impress’ people Read More

It is with a hypocritical tear in my eye, that I write the final list post I shall ever write as both an ode and “sayanora” to playing it safe – Five reasons you shouldn’t use a list in your post: Read More

I even wonder if we are going to kill it for some people because we simply can’t stop following every tiny change and many could be accused of blowing things out of proportion. Read More

One senior manager from Sage in North America made a very valid point about how the size of the firm, culture and even the location can play a huge role in the expected behaviour of employees. He also made the point... Read More

Everybody has a couple of friends they admire or even envy. The kind of friends that you sit at a table with only to find yourself zoning-out and pondering, “What would life be like in their shoes?” Now imagine... Read More