Is Marketing Dead? May It Rust In Peace

Posted by Connor Keppel under Marketing
From http://tweakyourbiz.com 4222 days ago
Made Hot by: Monsieur Eraser on October 7, 2012 12:14 am

Is marketing as we know it dead? Is product quality a promotional strategy in itself enabling organic and peer influenced brand endorsement?

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Comments

Written by tiroberts
4220 days ago

This was a great read. It really made me think. I'm in the process of revamping my digital ebook product and also creating a bonus to go along with the affiliate product I promote. I liked when you said:

"Take responsibility and forget the old adage that the marketer brings the customer to the table and the sales team closes it. Marketers must be accountable for the whole process as should sales. Your 7 p’s has to align with the product and the quality must justify a repeat purchase."

In my business model, I see myself as the marketer and the seller so this statement resonates with me. I'll be taking your article into consideration as I'm going through my product re-creation process.

Thanks for sharing!

Ti

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Written by Connor Keppel
4219 days ago

Ti Roberts

1 comment • 1 vote

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Ti Roberts • 5 hours ago −

This was a great read. It really made me think. I'm in the process of revamping my digital ebook product and also creating a bonus to go along with the affiliate product I promote. I liked when you said:

"Take responsibility and forget the old adage that the marketer brings the customer to the table and the sales team closes it. Marketers must be accountable for the whole process as should sales. Your 7 p’s has to align with the product and the quality must justify a repeat purchase."

In my business model, I see myself as the marketer and the seller so this statement resonates with me. I'll be taking your article into consideration as I'm going through my product re-creation process.

Thanks for sharing!

Ti

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Written by Connor Keppel
4221 days ago

I haven't but I will now. Sounds great and thanks for readin'.

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Written by lyceum
4221 days ago

Great to hear! :) Another book tip: Referral Engine by John Jantsch.

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Written by lyceum
4221 days ago

Have you read Guy Kawasaki's book, Enchantment? I think you will find many answers in the book on how to conduct marketing in a good way. Referral marketing, or word-of-mouth, instead of "word-of-mouse" (great description in the post), is the way to go.

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