Is marketing as we know it dead? Is product quality a promotional strategy in itself enabling organic and peer influenced brand endorsement?
Is Marketing Dead? May It Rust In Peace
Posted by Connor Keppel under MarketingFrom http://tweakyourbiz.com 4386 days ago
Made Hot by: Monsieur Eraser on October 7, 2012 12:14 am
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Comments
4385 days ago
"Take responsibility and forget the old adage that the marketer brings the customer to the table and the sales team closes it. Marketers must be accountable for the whole process as should sales. Your 7 p’s has to align with the product and the quality must justify a repeat purchase."
In my business model, I see myself as the marketer and the seller so this statement resonates with me. I'll be taking your article into consideration as I'm going through my product re-creation process.
Thanks for sharing!
Ti
4384 days ago
1 comment • 1 vote
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Ti Roberts • 5 hours ago −
This was a great read. It really made me think. I'm in the process of revamping my digital ebook product and also creating a bonus to go along with the affiliate product I promote. I liked when you said:
"Take responsibility and forget the old adage that the marketer brings the customer to the table and the sales team closes it. Marketers must be accountable for the whole process as should sales. Your 7 p’s has to align with the product and the quality must justify a repeat purchase."
In my business model, I see myself as the marketer and the seller so this statement resonates with me. I'll be taking your article into consideration as I'm going through my product re-creation process.
Thanks for sharing!
Ti
4386 days ago
4386 days ago
4386 days ago