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In adopting trademarks and logos for their products and services, small business owners need to be careful to avoid creating confusion with pre-existing brands in the marketplace. Trademarks that are "confusingly similar" to pre-existing trademarks cannot be protected, and may expose the small busi Read More

The real question that businesses and others need to ask themselves is whether or not they can help others with serious issues. The challenge for businesses today is to be a good place to work. Read More

Congratulations, your hard work has finally paid off and you’ve just received a job offer. It's now time to crack out the bubbly and start celebrating... well not quite yet, first you'll need to ask yourself these 28 questions. Read More

For the longest time I found it difficult to make any meaningful progress with my business endeavors until I made a key mindset change as an entrepreneur. Read More

Imagine a potential client showing up at your shop only to shake their head and walk away.

In their defense they tried the door . . . and it was locked.

The blinds were drawn but they thought they saw movement.

Then they realize its like 11:00 am and you even forgot to flip the little sign Read More

Online marketing can be overwhelming. Instead of trying to measure everything, just focus on these 3 essential blog metrics. Read More

You think your business is a reflection of your talent, and it isn’t. A business is a reflection of its talent, not yours. If the other, a reflection of you, than the business is a gone goose from the very beginning. Read More

First you should be aware of it from the clients and influencers to begin getting a perception of the type of information they are trying to find online. You need to then overlap the data with content distribution platforms: blogs, Twitter, LinkedIn, Facebook, Google + User Forums, etc. Within the Read More

With all the talk about Google+, Twitter, Facebook, and YouTube, as a small business owner, you might feel like you should jump on the bandwagon. Before you get started, here are a few guidelines and tips for starting a social media policy for your small business. Read More

Low prices draw customers in, true. But that's not all they do. They can also send a message to your customers that you don't want them to hear. Read More