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Color is a powerful form of non-verbal communication, and, when it comes to marketing, it can be an effective sales tool.

A survey by Xerox found that adding any color to a document increases readership, and according to GreatFXBusinessCards.com, color is the "silent salesperson." Once it catche Read More

Google launched the update of its “Penguin” webspam algorithm on Wednesday afternoon (May 22), continuing its campaign against websites that violate Webmaster Guidelines, especially those that engage in link spam practices. Penguin 2.0, as the update is called, affected 2.3% of English-US language Read More

When it comes to online marketing and promoting your products and services, email marketing is one of the most powerful channels for reaching out to your customers. We take a look at 4 deadly email marketing mistakes to avoid at all costs... Read More

Keeping track of small business fixed assets is essential for your business. It helps to control operation costs and maximize profits. Here's a brief article explaining fixed assets and how to manage them. Read More

What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to Read More

One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ So as we start to wind down the Future of Marketing interview series, I am happy to be addressing that question here. Read More

The appeal of kiosk ordering is hitting markets internationally as well as select parts of the U.S. which allows kiosk managers and the franchisees that monitor their use for their own location to closely observe customer response. Domino’s Pizza, Taco Bell, and KFC are three global brands that h... Read More

This guy won't be hungry. Ever. That's because this hero has offers of free burgers for life coming in from several Ohio-area restaurants. There's even one huge franchise that may give him free burgers, too. Read about this hero. Read More

​The search-engine-owned network introduced a new feature that increases organic content discovery on the site.

Google+ is a small business owner’s best friend. The search-engine-owned network provides SMBs’ web presences with SEO value and promotes their blog content. Recently, the media hub al Read More

I learnt this from the guys over at Copyblogger who also found that the simple phrase “You Are Not Alone” was by far the most-opened subject line e-mail they had experienced – my results were much the same. Read More