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We’ve written extensively about content. Content is KING! Yes, you’ve heard this all before. Because it’s true. Content is very important. Great.

But, what about managing all of this content? Sure, you need to write it. See our post on content marketing for some tips on that. But, once you have Read More

Want a quick trick to boost your business and outreach efforts? Spend more time trying to understand your target market. What makes them tick? What they like? What they hate. How they consume information? Who they trust……
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I’m writing and speaking more and more about social business these days, as are many others, of course. Some of the others are really writing about scaling social media inside larger organizations. That’s certainly important, and a challenge, but it’s… Read More

Sure, it's great to understand your business and its story--but to sell more, you need to understand your consumers, too. Here's how. Read More

Mark & Gerri Pollard have worked for a decade to make their bakery/cafe a success. After years of hard work there are finally able to provide a livable wage and company-sponsored health insurance for their 30+ employees. Their choice in location had a lot to do with their success- an area that stro Read More

Will animal pictures and references bring more traffic for non-animal businesses? I thought it would… and I was right. Read More

The Connected Generation consumer demands not just a presence on social media networks but a willingness and ability to build relationships and deliver business products. Read More

Many small businesses launch based on a theory of how their product will interact in the market, who and who their customers are and where they will be found, and a revenue model that they believe will work. But at the end of the day a theory is just that and many startups find that they have been Read More

Just like moths to a flame, the idea of having setting up and writing a blog attracts many businesses every year, only to get burned as the reality of what is involved to maintain it becomes clear. Read More

Asking questions can be a great method helping and coaching your employees. But you need to use questions carefully. Otherwise they can be counterproductive.

Read here how to avoid asking like an inquisitor… Read More