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By Ann Smarty

There is a trend that has seemed to grow with the prevalence of social media. It is the constant updating of content that is only relevant in the moment, trending in the short term to draw a quick influx of traffic. While this can be a useful tactic for certain forms of marketing, Read More

It was another busy month at Tweak Your Biz! Here are the 10 most popular business articles from June. Read More

A small business blog is a great way to provide regular “useful” content to your market but how do you get readers and build a community that will keep coming back for more.

But you know all this and what you want us to tell you is…how to kick-start your small business blog… Read More

Welcome to episode #364 of Six Pixels Of Separation - The Twist Image Podcast. He has been called "one of the world's foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens... Read More

We opened Snow & Co.in November 2011. It's a frozen cocktail bar. But where a lot of frozen cocktail places use grain alcohol and frozen mixes, we use homemade syrups, fresh ingredients and premium spirits. My three partners and I were getting our MBAs at the University of Missouri-Kansas City when Read More

You don't have to rely on complicated, expensive, or techie strategies to get people to talk about you. Here's how one toy store does it with a quarter. Read More

Is your company getting your best work? Do you come in every day energized, enthusiastic, creative, and engaged? If not, you're not alone, at least in the U.S, according to the latest Gallup poll of employee engagement, which you can see if you scroll down through the wealth of data my HBR colleagu Read More

Many marketers work overtime to confuse us about money. They take advantage of our misunderstanding of the time value of money, of our aversion to reading the fine print, of our childish need for instant gratification and most of all, our conflicted emotional connection to money.

Confusing custo Read More

The "secret" to writing seductive web copy is to follow a proven 6-step process. To get started you need to know exactly who you want to seduce...

How seductive are you?

I’m not a great seducer.

I don’t have a string of conquests to boast about. I’m no modern Cleopatra.

But as a markete Read More

Why would franchisees of a major fast food franchise use debit cards-with fees, instead of checks, to pay their employees? Why do Albert and Carol Mueller, franchisees of this chain, insist on paying their hourly employees with a debit card?

And, the debit card they’re using? It’s special. It (a Read More