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Branding is not optional. Every law firm and lawyer has a brand. But the vast majority of law firms and lawyers spend little or no time thinking about their brand. Here are 10 keys to a great logo design. Read More

For decades, law firm branding in the United States was simple: take the last names of the key equity partners, pick a font, and you have a name, logo and a brand. Such simplicity has one very important drawback – it’s ineffective. Here's what law firms should do instead.

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Though you may be flexible enough to try new marketing tactics to grow your business in 2017, is your logo? Take a look at the checklist below to see if your logo is ready to move as quickly as you. Read More

There’s no question that marketing is more difficult to execute effectively today.
Smart business owners and teams are looking for creative ways to lift their marketing efforts without relying on email or other more overused techniques. That’s where influencer marketing can help. Read More

You’re ready to build. Maybe it’s a website, an app, a landing page, or an email template. Now you just need to figure out the design. And it’s here, in this pivotal moment, before anyone has put pen to paper or pixels to screen, where you’ll either get it right or get it wrong. Here are the top 5 Read More

Looking back on 2016, you may find that your marketing and branding strategy slipped through the cracks because you were so focused on a new product design. Or maybe you didn’t make time to explore new trends in your industry. Here are five helpful New Year’s resolutions for entrepreneurs.
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If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies, you’re falling behind your competitors. 93 percent of online experiences begin with search. Here are the top ten things you can do to make SEO an effective part of your 2017 marketing strategy. Read More

In other words, a large majority of people who visit your site for the first time leave quickly, without some form of the desired action. And that is why some many companies have turned to remarketing. You can improve your remarketing efforts with great design. Read More

Some marketers and companies do a phenomenal job building and executing their content marketing strategies. But the vast majority of marketers and companies, especially in B2B, continue to struggle with content marketing. What’s the problem? Here's the secret to success. Read More

The 2016 Brandz Top 100 Most Valuable Global Brands report offers important branding lessons for startups and small business. Here are 7 key take-aways from the BrandZ 2016 report (and the important lessons for small businesses and startups). Read More