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Why businesses should use Instagram and why the new algorithm is great for marketers? Know the top 7 factors behind the Instagram algorithm. Read More

About 90% of digital marketers have claimed that social media has generated immense exposure for their company. It is no wonder that companies hustle and spend a lot of money to ride the waves of different social media strategies. This includes following the trends, which is not an easy feat given Read More

Writing a great social media manager job description is not an easy task.
The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Read More

Rigid CMS? Backed-up dev queue? Using Google Tag Manager, you can move past your issues implementing technical SEO changes and start adding structured data, canonicals, noindex tags, mobile switchboard tags, and more. Read More

Does it make sense for every brand to embrace content marketing simply because it is something everyone else is doing? Read More

Do you track the return on your social media activity in Google Analytics?

Want to discover some valuable shortcuts?

To explore cool hacks for Google Analytics, I interview Annie Cushing. Read More

What is your brand’s most distinctive trait?

What’s the most important thing your company does?

What’s the main reason people should do business with you? Read More

One of the most common questions that I get when it comes to link building and general traffic generation is, "How do I get my content on top tier websites?"

This is often a complex question to answer because it depends on your definition of a 'top tier' website, and how each of those websites o Read More

Social media marketing – is it taking more (time, efforts, budget, etc.) than it’s making?

Without question, engaging on the networks drives interactions and awareness, but the direct impact on profits can be hard to discern.

One contributing factors is that most firms tackle social in a pie Read More

In this social media dominated world, marketing is heavily reliant on technology, but that technology remains focused on people. This year’s trends will help marketers reach and engage their audience on a more personal level, over social media noise. Companies will be able to fine-target their nich Read More