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There will be some major changes in digital marketing this year. Discover the 8 digital marketing trends that will shape the industry in 2017 here! Read More

Getting paid to travel is a dream for many, but a reality for few. At least two people have figured out a winning combination: They make their living traveling the world and dishing out trip advice — and here they spill their secrets. You don’t have to go as far as quitting your job, but if you’ve Read More

Jay Baer is the brainchild behind Convince & Convert – a digital marketing powerhouse that supplies services to some of the biggest brands in the country, including The United Nations, Allstate, Cabela’s, and Cisco.

Jay was kind enough to sit down with us and talk about social customer service. Read More

Traffic generated to your blog from social media is just as—if not more—important as search engine and direct traffic. Today, 69% of Americans use at least one form of social media, up from 50% in 2011. Consequently, your social media posts should not only be compelling but also framed in a way tha Read More

How do YOU demo? I couldn't believe the amount of "do nots" that show up on this list that I have personally sat through for a software demonstration. While it is important to know your product and hone your people skills, these 14 tips will help take your demo to the next level. Read More

There’s a fairly simple five-step process that I’ve found has helped me increase affiliate sales. I suspect it will work for most people in most niches. Read More

Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their potential customers. They use keyword performance metrics to learn how customers are finding them and attribution modeling to follow customers’ paths to conversions. But tracking what happens befo Read More

Copywriting is not writing. It is assembling.

The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Read More

Social media marketing has a general set of tips and tricks that apply to most platforms: Make sure your content is high quality and in front of the right audience. Use informative, unique, and interesting content to attract new customers. Make sure you are posting at optimal times for your target Read More

Yes, Pinterest is beautiful. And yes, its users love it. But don’t let all the hearts and flowers fool you. Behind those lovely images, Pinterest is fast becoming a heavy hitting marketing tool for brands and businesses … like yours.

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