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It has been a few years since social media became popular. I wouldn't say mainstream since a huge number of companies haven't gotten started yet. Another good portion have recently acknowledged its importance and are taking action at the moment. When it comes to their first steps, the mistakes don' Read More

What a waste of time. You work hard and deserve the best. But for some reason you are attracting the wrong type of customer. You may be not sure why. But you know some of your current relationships are just not right for your business. Here are different types of potential customers. Read More

A big idea is not something that you create, it is a process of discovery. This is where most advertising people go wrong. They think of a big idea as something they should come up with than something they should uncover. Read More

Who are the best people in Internet Marketing both Social Media & SEO to follow? Where do I find a good list for both Twitter and Google+? Well, here is the list. Read More

A lot of experts tell us that there are secrets to being successful. Come to think of it, these are not secrets. See for yourselves! Read More

The PR Verdict: “F” (Full Fiasco) for Abercrombie & Fitch. When a public company hits the headlines, the PR needs to move fast. What happened here?
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Cloud services sound great, are inexpensive, and create an efficient way to do business. In many cases, there doesn’t seem to be a downside to working in the cloud. However as with all new business measures, you must carefully review your own practices to assure cloud computing is best for your bus Read More

The Language of the leader (Rhetorical communication)

Rhetoric is the art of convincing another of the truth by means OTHER THAN THE FACTS

What other methods are there?

There are methods that appeal to the emotions:

This is the language of rhetoric.

Rhetorical language is:

• Em Read More

Trade shows help kick-start your success as a small business owner. Before wasting your money and attending a trade show, learn my useful tips first. Read More

It's not about the number of customers you attract- but the number of positive relationships you develop.

Read on for insights on to find out how your After-sales and Customer service strategies can affect your business! Read More