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You may think email is a dying marketing tool, however, it remains a highly powerful means of marketing and advertising. I have learned quite a bit while working for a marketing agency that runs ongoing email marketing campaigns for clients and have compiled a short list of do’s and don’ts of running a successful campaign Read More

It has happened to all of us- we sign into Twitter and notice we have lost some followers. You may wonder to yourself why or you may not be bothered by it at all.

For those of you who are bothered by losing followers, I compiled a list of a few Twitter don’ts to help you keep your followers and hopefully attract more. First thing on this list: Don’t constantly push your product/service/brand Read More

Mass following, which is following many people for the purpose of getting them to follow you back, is not beneficial. Twitter is used to build communities and have conversations with people. If you are following thousands of people for the sole purpose of getting them to follow you back, you are playing a numbers game. This doesn’t generate real followers, but people who are also trying to get their numbers high as well Read More

Professional athletes tweeting from the locker rooms and bench (see Charlie Villanueva) has also been a hot topic as it relates to the players being focused on the game at hand. In fact, tweeting has been restricted or banned during games by the NFL, NBA, and NHL Read More

Twitter is not a place to broadcast information about your company or sell to customers. It is a place to build and maintain relationships. Twitter is great because messages are short and are able to reach people wherever they are. This allows for quick turnaround time if you ask a question or are looking for any type of response Read More