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There’s an increasing temptation to see technology as the harbinger of hope and hazard. Every day, the trendy press and commentators on social media carry reports of the next “it” technology together with their recommendations on what every business needs to be doing to ride the wave. Read More

According to a recent study by Pew Research, only 44% of Americans self-identify as being middle class. As the study chart below shows, this is down from 53% prior to the Great Recession. Over the same time frame the percent... Read More

“It is simple math,” the strategist said in a tone that sounded suspiciously similar to how I explain things to my six-year-old daughter. “Decreasing churn by a percent — a single percent! — creates tens of millions of dollars of value. A point of market share creates five times that amount. Our gr Read More

Social media trends are changing… but I’m not sure it’s fulfilling its promise. With the push to get more and more revenue, it seems to me that the most popular social channels on the Internet are cannibalizing all of the social aspects of their platforms and just killing it all to be more paid med Read More

Marketers like shiny objects. It’s a fact. Dangle a new software or strategy in our face and we are like two-year olds in a candy store. We also use buzz words like value add, synergy, alignment, and transparency to avoid marketing speak (what an oxymoron). But I digress…

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Each year over one million businesses starts in USA alone, that is 2739 businesses each day, 114 each hour and this exclude online start-ups, crazy right!! (not to mention that there were 125 million SME’s around the World in 2010 across 132 economies(3)).
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Are you a businessman or an entrepreneur? Have you ever wondered what's the difference between the two? Check out the 10 differences between a business owner and an entrepreneur. Read More

If you are a small business owner or someone looking to grow your startup business, the task of marketing it can seem daunting. Marketing buzzwords such as engagement, outreach and digital presence are all terms that imply the investment of human and monetary resources. Social media accounts requir Read More

I don’t know what it is, but my one-on-one consulting clients all start out believing that an Internet business is not a real business.

They don’t realize that they can make real money, achieve real financial security, and obtain peace of mind without going into someone else’s office every singl Read More

Content marketing is becoming more and more popular as a tool for attracting customers resulting in awareness for your brand and information an individual is looking for. Here’s a look at what content marketing is and what it can do for your small business. Read More