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There’s something about the feeling of missing out that generates a strong emotional reaction. FOMO is a powerful motivator: once you’ve missed out on an experience, there’s no way to get it back. Social media spawned #FOMO, but it’s always been with us — our newsfeeds just make it easier to experi Read More

As a blogger, you use words in every post you write. But how often do you use numbers? Here are four ways to use numbers effectively in your blog posts. Read More

With 2018 approaching we take a look back at some predictions that were made for 2017 (including the death of local SEO) and how they were wide of the mark. Read More

Here’s the right way to start a profitable blog (and why you need to focus on your end goal from the start).
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Want to grow your business? Business storytelling is key to getting your customers to act. Click through to learn all about creating compelling stories. Read More

In my years of mentoring entrepreneurs, a problem I have seen too often is low self-esteem, and over-compensating through arrogance and ego. These entrepreneurs find it hard to respect customers or team members, and their ventures usually fail. As a team member, low self-esteem leads to low confide Read More

This week, the recovery from devastating Hurricane Irma continues in Florida.
Small businesses remain closed or are struggling to re-open. And small business owners are faced with no electricity, limited cell service, damaged or destroyed properties, and limited resources to do anything about it. Read More

Want to disaster-proof your business? You need to nail your branding. In this blog post (and podcast episode) I share the biggest branding mistakes business make and how to fix them. Read More