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There often seems to be some leader or someone who has to approve of marketing who is usually fairly conservative and maybe resistant to try anything that might make someone laugh or might make someone think about something. But entertainment can be a very very powerful way to engage people, it’s a Read More

There are many articles out there advising us on how to manage and run a small blog. However what happens once your blog reaches that next level and you now have a virtual publishing business? In my opinion a blog is no different than a magazine publication that relies on readership, followers and Read More

Many of you still finds it very hard to update your blogs simply because you don’t know exactly what to write about and, this same issue have lead to the downfall of many blogs today but, I can tell you that there is always a way out for any problem. Read More

Organizations are increasingly engaging, on some level, in corporate social responsibility and sustainability activities that address a wide range of workplace issues. Read More

Learn how Yelp can actually help your small business and what consumers and merchants say about how the review platform impacts a business. Read More

The question of “What do women want?” has been debated for hundreds of years in social settings, movies, songs and books, and the answer is still elusive. However, the following infographic created by Ghirardelli provides some answers from women taken in a survey conducted by LinkedIn and Cross-Tab Read More

Online lead generation is an Internet marketing term that refers to the generation of prospects and potential customers who are interested in your business' products or services through the Internet. Read More

Online lead generation is an Internet marketing term that refers to the generation of prospects and potential customers who are interested in your business’ products or services through the Internet. Leads can be generated for any number of reasons – to build an email list, for newsletter list acqu Read More

There are many articles on what small business owners should be doing on social media, but there is a conspicuous lack of those detailing what business owners should try to avoid. Here is a list of some of the behaviors that should not be engaged in by business owners lest they defeat the purpose o Read More

For some of us (mainly men, I think), this video is cringeworthy. But I think it's a great example of marketing to a specific niche.

What do you think? Thumbs up or down? Read More