Entertainment Marketing: Is It Right For Your Business?

Posted by tomshark under Advertising
From http://www.capturecommerce.com 3271 days ago
Made Hot by: bloggerpalooza on September 6, 2013 10:11 pm

There often seems to be some leader or someone who has to approve of marketing who is usually fairly conservative and maybe resistant to try anything that might make someone laugh or might make someone think about something. But entertainment can be a very very powerful way to engage people, it’s a very human way and it helps build credibility to what you are trying to say once people are comfortable with you and kinda like you.

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Comments

Written by tiroberts
3267 days ago

I don't really think that entertainment marketing is necessarily right for my business, but this kind of marketing had def proved to be successful so I think that those niches that could make it work for them def should try it. Thanks for sharing.

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Written by crom84
3269 days ago

Getting people to laugh certainly sounds like a positive emotional response to me! That's half the battle :)

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Written by clickfire
3270 days ago

I tend to agree with what Tom said. It might not work for all businesses, but if you can get people to laugh, you can get them to share, which means popularity, which means you have a bigger audience than the average boring content producer.

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Written by HeatherStone
3270 days ago

Agree with you 100 percent Emory. So many content creators seem afraid of humor, in particular, despite its obvious ability to grow an audience.

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Written by HeatherStone
3271 days ago

"...marketing is good to look at as the purpose and entertainment as the means to engage at a high level." I like this. Thanks for sharing the interview, Tom. So what's your conclusion? What's the relationship between entertainment and marketing? Love if you could leave your take in the comment section of the BizSugar community for the benefit of all our community.

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Written by tomshark
3270 days ago

Thanks Heather, I see entertainment in marketing as the seed for something viral to happen.

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