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Most companies can’t tell how well their marketing is performing, so they can't value or invest in the right things.

Here's why your great marketing ideas aren't working, and how you can fix them. Read More

You may be tracking campaign or program data, but when it comes to boosting marketing efficacy, you have to look at the big picture. Start with these 5 metrics. Read More

In business there are good clients and bad clients. How to spot each type, what to expect and how to handle your clients. Check how. Read More

Mobile security risks are on the rise as we all migrate towards using smartphones and tablets. We should be aware of the risks involved with using a smartphone. We should also learn how to protect ourselves from such risks. Read More

Tips you can use to ensure that you maintain a high level of productivity running your home business while also taking care of your infant's needs. Read More

Want to take business management to the next level? Then you better know how to think strategically. This article teaches you how. Read More

After speculation that major companies like Facebook were involved in PRISM, a secret government program that monitors user data, Facebook aims to bring more transparency to its privacy policy. Previously, Facebook released a statement regarding the user data request process in place for government Read More

Sometimes it's good to revisit the question -- what is it that your business offers that provides value to others? Bob Burg explores this in this guest post. Read More

As executive labor markets in Asia evolve, companies are increasingly adjusting and reforming their pay programs, more in line with those of developed economies. Read More

Google's revenues hovered around $40 billion last year. How about yours? Then maybe online click advertising is not right for your business despite conventional wisdom. Read More