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Just as large corporations are throwing their huge holiday galas, complete with orchestras, lavish meals and elaborate decorations and presentations of special bonuses and gifts, your small or home-based business can have its own end-of-the-year celebration. Indeed, you might choose to scale down the band and the buffet (perhaps, eliminate them fr Read More

How can small businesses not only survive, but thrive, in a slowing economy? Brad Sugars, chairman and CEO of business coaching firm ActionCOACH, gives specific ways to prepare for 2008. Read More

This isn't a new video, but it's one of my favorites by Seth Godin, so I thought I'd share it for those of you who haven't seen it yet. It's about how the best ideas can fail if you don't know how to spread the word -- how to make the idea appeal to early adopters -- how to create an idea that's truly remarkable. Read More

Most small and midsize businesses aren't even aware when they violate a software license, according to software industry sources, but that doesn't stop the fines from piling up. Nearly 90 percent of the fines collected annually by the Business Software Alliance for software license violations falls on small and midsize businesses, many of whom h Read More

Here are eight trends to watch and capitalize on in the new year. Read More

Not so long ago, IPO was considered a four-letter word. After the IPO bubble burst in 2001, there were so few small businesses that could go public that it seemed as though the opportunity was lost forever. But if the momentum building in 2007 is any indication, the curse may finally be lifted. This year, IPOs are on track to exceed--in both numbe Read More

Web and green marketing are hot; Boomers are still the most important demo, though women, Gen X and Y, and Hispanics are catching up; and marketing basics are more important than ever, according to (pdf) a new survey of marketing executives conducted by Anderson Analytics. The survey focused on top marketing concepts, buzzwords, global areas of op Read More

If you're not on the VOIP (voice over IP) bandwagon yet, you're likely planning to jump on soon. With Microsoft's entry into the space last year, VOIP has gotten more attention than ever before. Both large and small companies alike are adopting the technology, and the choices---as well as the complexity—are increasing. Here are 10 things to keep i Read More

Small and midsize businesses are increasing their use of Web 2.0 tools as information sources, providing greater opportunities to marketers that are trying to reach this audience, according to a new study from market research company Bredin Business Information. It examined which online tools SMBs use, how they use them to receive business informa Read More

Because reviewers want to help others—that's the short answer. We just announced the results of a study we executed with Keller Fay Research to understand the intentions and motivations behind reviewers. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Read More