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Selling is not a religious thing, you need to mix and match based on the circumstance. Rather than fixating on one type of selling, continue to integrate and evolve to meet all opportunities.

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Sales is competition. Someone wins the business and everybody else loses. It’s a rough and tumble game. To win, you have to love a good fight. Read More

One of the most pervasive themes in American thought comes out of the pioneering spirit that settled and built a nation. It's the Can-Do attitude. It's really not unique to America though. Read More

The growth of corporate communication can be attributed to the trend among progressive companies to appoint a communication man to top managerial positions (and even in the executive board). Corporate Executive Officers (CEOs) are beginning to realize that the success or failure of corporate strategies depends on how communication resources are harnessed. Read More

Analysing how your rivals have “set out their stall” not only enables you to assess how high the risk of new market entry is for you, but also how best to respond. An excellent second post on competitive analysis Read More

A new study found that 82.8% of small businesses do not track ROI on lead generation programs. The study also found that 52.4% of companies surveyed have no formal sales forecasting process in place. Read More

Entrepreneurship expert Guy Kawasaki presents "Art of the Start" at TiECon 2006, sharing time-tested wisdom on how to succeed in starting a new product, a new service, a new company, a new anything. Read More

Are you testing landing pages like a primate on steroids? Are you spinning wheels trying to unearth your next conversion rate boost? Here are four Web site areas that often are overlooked and misunderstood, and some suggestions on how you can improve them for better site conversion. Read More

Evan Williams is one of those many entrepreneurs that I admire. Well, he is one of the team behind two hugely successful web applications - Blogger and Twitter. Here, I'm going to re-phrase and re-think over one of his recent articles - Will it fly? How to Evaluate a New Product Idea. Evan goes deep with the following points: Tractability Read More

Warning: When it comes to making ads relevant for multicultural audiences, doing it wrong is worse than not doing it all. A new study from OMD Worldwide found that ethnic groups are turned off by ads that rely on stereotypes and caricatures rather than meaningful cultural cues. Read More