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Whether you’ve been using marketing automation for years or just getting started, you have to be on the lookout for creative ways to maximize its potential for lead generation.

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The Question: What’s the best image size for Facebook cover photos?

Answer: It depends on who you ask.

According to Facebook, cover photos for Pages are 820×312 on desktop, and 640×360 on mobile. Read More

You’ve no doubt heard about some of the cyber attacks that have impacted large businesses and even governments in recent years. But small and medium sized businesses can fall victim to similar types of attacks as well. Strongarm is a small business that aims to help those small and medium sized bus Read More

Low sales bumming you out? Use this marketing checklist to figure out where you're going wrong, from high shipping rates to bad product descriptions. Read More

Packaging is more important than you may have realized. Share if you've been providing your customers with an unboxing experience in our poll. Read More

A brand's tagline needs to be memorable and unique but is not always able to fully describe the products and services offered by a business. Enter the brand strapline: a purely functional description of what a company does. Ensure your clients know exactly what you do! Read More

Social media is revolutionizing the way marketing is considered, crafted, and distributed as a whole by closing much of the wide gap between a message and its intended audience. Visuals, in particular, are working overtime to prove that whole "worth a thousand words" proverb for 2017 and beyond. Wi Read More

Google Analytics is a wealth of information waiting to be utilized. But if you’re sticking to the default reports, are you using its full potential? Here, Google Analytics is explained by the experts as they walk you through 9 custom reports and how to utilize them. With these custom changes, Googl Read More

It’s glorified recycling of ideas, only this time you try to create content of a higher quality or value than the original.

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Reddit is an often neglected tool for brands marketing online. Here's a number of reasons why you need to make use of this massive utopia of customers. Read More