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In mid-2016, Instagram, the new Facebook-owned app, released Stories, a feature that was basically a rip-off of Snapchat. Unlike Poke, Instagram Stories was successful. In fact, some users are now saying that Instagram has made Snapchat better than Snapchat ever could. Indeed, Snapchat is no longer Read More

Let the undeniably sage wisdom of Jack Handey from SNL's "Deep Thoughts" jump-start your ecommerce sales and grow your business. Read More

While deal sites like Groupon may have proven a steep investment for small businesses in the past, a new flexibility on the part of such sites could potentially make them attractive once again. Additionally entrepreneurs can learn from certain coupon "hacks" that other small business owners have sh Read More

Given the profitable capabilities of video, there are innumerable tools available to help business create effective and quality videos. Let's takes a look at some of the best tools to create animated videos for business. Read More

Beginning in early 2017, the search engine giant has started "cracking down" on sites that lack an "Https://" in their url, damaging their search engine results page placement and highlighting the security shortfalls to a hyper-aware, tech-savvy audience of billions. Unfortunately, the path from a Read More

Let’s take a look at seven automated email flows that every e-commerce store needs to set up and optimize, to keep audience members engaged and advancing along the sales funnel. Read More

“Nothing will change.” It is almost de rigueur for an acquirer to include that in his or her opening comments to the incumbent staff of a just-purchased business. Sometimes it is the seller’s attempt at making folks feel better. “Don’t worry. They promised me that nothing will change.” In the momen Read More

Many entrepreneurs I know are confused by definition and need for an Advisory Board versus a Board of Directors. Some view both of these as a waste of time and burden on the CEO, while other founders surround themselves with insiders and cronies in an attempt to expedite and add credibility to thei Read More

The buzz over new advertising technology only seems to be growing and the ideas keep rolling in. We're seeing an increasing emphasis on self-service solutions and a focus on the long tail, with increasingly diverse ad solutions that serve the small business sector, and even certain boycotts.

Aft Read More

What is local search engine optimization (SEO) and why is it so important to small businesses?   While SEO optimizes your website so it will rank Read More