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No one wants their rebrand to become the next headline or subject of public ridicule. Here are examples of brands that used proven strategies in their rebrands to excellent effect (and how you can do the same). Read More

7 free apps and tips are explained that will enable you to be such a productive blogger, you will be able to publish a blog post in less than 3 hours.
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I’m a big believer in showcasing the human element, but for many, it’s challenging to talk about themselves. They aren’t sure what to share without oversharing. If I can offer any advice, it’s don’t overthink it. Keep it simple, but truthful. Read More

With the advent of LinkedIn, Facebook, and dozens of other websites profiling you, the old-fashioned written resume is an artifact of a hiring practice that is now superfluous. The real “resume” that you have to live with is everything that you or anyone else has posted about you on any site on the Read More

According to CNN Money, the economy is still very sluggish, with only 1.6 percent growth in 2016. Yet if you wait for an economy bubble before starting your new business, you will be making a comparable mistake to the people who thought during the dot-com bubble "all I have to do is a startup, and Read More

Here's how to create a brand style guide that will give you 100% confidence that you're being consistent, cohesive and harmonious with all of your important blog elements. Read More

Not every IPO is a success. And even if Snap gets off to a good start, its stock may still not be the best choice for you. Here are some tips on deciding whether Snap — or any highly anticipated IPO — deserves a place in your portfolio. Read More

Hope is not a strategy – we've all heard it. Marketing Strategies need Hope A Strategy “is a plan of action intended to accomplish a specific goal.” Hope does not contain the elements of a plan. Read More

For most people, managing all their social media profiles at the same time ends up being a logistic nightmare. They have to log in and log out of every single social network, remember what to post, where and how often and set reminders to create posts, approve and share messages and interact with n Read More

The funny thing about books in the digital marketing space is that they become outdated nearly as soon as they’re published. It’s hard to write a current book, not knowing what technologies and tools are coming down the pipeline. But some books — for example, The Ultimate Guide to Content Marketin Read More