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Every day people make common mistakes. These mistakes whether personal or business can be deterred with simple awareness and certain strategies. In business, marketing is a key ingredient and it is important to be aware to the common mistakes usually made. How many of the following mistakes in mark Read More

To be successful and profitable, you must START using the most effective marketing strategies possible. Less obvious, is the fact that you must also STOP using the most ineffective, money-wasting marketing strategies. I call them The 13 Fatal Marketing Mistakes.

While this list doesn’t Read More

Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as Twitter or Facebook, or log onto specialty social networks, like Ravelry (devoted to the fiber arts) or GroupRecipes (for the foodie Read More

From newsletters to order confirmations, email is an increasingly important aspect of the customer experience. There is much more to say about effective email than we can fit into a brief column, but the tips below are a good start. The e-business industry is still so inexperienced about email that Read More

If you ever want to really annoy a marketer, tell them that content is low cost marketing. While the thought isn’t entirely false, content certainly isn’t cheap.

That's why we’ve curated a list of 30 brilliant ways for you to make a maximum impact in the least amount of time possible. Read More

Nellie Akalp, CEO of CorpNet.com, shares the hidden legal dangers of hiring freelancers at your business. Read More

Don’t jump out of the gate pushing your products and services on every social media channel known to man. Most companies are used to push, push, and more push. Social media doesn't run that way. Successful brands use finesse on Social Media and not in your face aggressive methods. Read More

A few angel investors have slipped or fallen from their lofty perch, so entrepreneurs must take great care to validate the character and reputation of every prospective investor. The entrepreneur’s tendency to be in a huge hurry to obtain the funding can end up being disastrous, and play into the h Read More

How important is it to you to have high scores on every single platform?  What are you doing to achieve those numbers?   Whether we like it or ... Read More

If you're jumpstarting an idea or currently getting it going online, you'll find that there's more to the endeavor than just sharing information. It's about useful content and here's why. Read More