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It's a question as old as content marketing itself: How do you create and publish content that people can't wait to share? Let's look at 10 best practices for amping up your shareability. Read More

Most people try to avoid Objections, but it is much more profitable to learn how to handle them. The best way to take an interruption to a conversation. Read More

Everyone wants to make a good first impression, businesses included, but less than 40% of content marketers are adept at actually ensuring their first impression is a) relevant to their brand, and b) a good first impression. Read More

I’ve said for a long time … writers are magicians.

We make something out of nothing. We take syllables and turn them into dreams, sights, sounds. Calls to action and detailed plans for shenanigans. Read More

Our minds are our most precious resource. You’ve heard motivational speaker Tony Robbins say time and time again that it doesn’t matter what resources you have — what is important is how resourceful you are. To be fruitful and feel organized, your greatest resource–your mind–must be improved to mat Read More