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Customer Lifecycle Management is all about reaching out to customers and potential customers at the most opportune moment. A well-executed CLM strategy optimizes the customer’s progress all the way down the marketing funnel. In this article, we look at the different stages of the customer lifecycle Read More

There are a number of ways to help protect your data, systems, and customers' information against security threats. But new types of threats are emerging that can compromise your business. Here's a quick guide to some trends in IT security and a few ideas to safeguard yourself against them. Read More

Dynamic content is one of the main ways companies tailor experiences to their users. In this article, we’ll explore how dynamic content works, what value it brings to companies, and what you need to have in place in order to take full advantage of it. Read More

Conversion rate optimization helps you attract the right kind of customers, which in turn increases your chances of maximizing profits. See how to put it to work in your online marketing efforts. Read More

Python is hugely valuable to companies that need to quickly prototype new products and data-focused companies that need to integrate statistical analysis into their workflows. In this article, we'll explore what sets Python apart from other programming languages, why it's popular with data scientis Read More

In the world of server-side programming, PHP is getting dethroned. Developers are migrating to different technologies that can perform virtually all of the same tasks while providing a better user experience. Here's a look at two frameworks to try: MeteorJS and React. Read More

More and more businesses are enlisting encryption experts to help them implement plans to encrypt data, internet connections, websites, and email—but is it the right strategy for you? Read on to learn more about encryption, when and where you should use it, and some things to consider when crafting Read More

Natural Language Processing (NLP) has long been one of the holy grails of computer science. In this article, we explore what NLP is, how it works, and how it's being used to glean actionable insights from everyday language. Read More

Streaming data allows your business to extract near real-time insights from massive amounts of data. In this article, learn what streaming data is, how it compares with traditional batch processing, what a streaming data pipeline looks like, and some common applications. Read More

It's a problem no business can put on the back burner anymore: data security. Good IT security strategies can be very effective in protecting networks, but how do you account for all of the data that's traveling across the airwaves between mobile devices, browsers, databases, and the cloud? The ans Read More