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It’s easy to become overwhelmed when you finally sit down to plot a course through the rapidly expanding world of social media. Literally thousands of social media tools have been developed and launched in the past ten years. In his Conversation Prism, Brian Solis attempts to map out the landscape Read More

You just launched your new business and you’re raring to go! You have your website and email accounts set up. You just created accounts on the main social networks and are getting the message out there about your new business. And you just landed your first client – way to go!

But have you plann Read More

Internationally known financial guru Suze Orman has adopted the mantra, “stand in your truth”. You can even take a pledge on her website.

Media billionaire Oprah Winfrey often tells women to, “own your power”.

I’m The Unemployed Entrepreneur® and I stand before you today with my own plea, beg Read More

I knew this was going to be a busy week. My daughter was turning 4 and we had lots of family coming in town, not to mention the three different birthday parties that I was preparing for. I had lists made, menus created and my schedule completely full with not a minute to spare Read More

How do you articulate what your company stands for in an exciting, relevant and emotionally compelling way? You know, in a way that makes people want to interact with your company – hire you, work for you, invest in you, etc. Read More

Do you wish you could get your name out there to promote your freelance work? Do you like the idea of running a publicity tour (like a book tour or media tour), but you don’t have major media connections or a big travel budget to work with? You might want to try a virtual publicity tour instead! Read More

I created my product, the SmartSeat Chair Protector, several years ago after we renovated our dining room and kitchen and bought our first nice dining room set. I really wanted to be able to eat family meals in our new dining room, but I also was concerned that my boys would ruin my new chairs. Read More

A home-based or virtual office is often an irresistible temptation to the young children of a household. The desire to be with the parent who works in the office and to be included in their activities is a powerful attraction. Young children love to mimic the activities they see their parent involv Read More

There are many women looking for the next great business venture out there. There are always those who will tell you all of the good ideas have been taken. Tell that to Leslie Perlman who recently made her mark by inventing a secure way to attach your cell phone to your stroller. The best ideas see Read More

If you want the art on your solopreneur Web site or blog to be unique, and if you insist on using stock photography, you need to stay away from images that are used a lot. Case in point is this photo. If you're using it, replace it now. Read More