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Can a brand go home again and reclaim its “raison d’etre,” its “je ne sais quoi,” or some other pretentious French phrase that means mojo? Read More

Not every IPO is a success. And even if Snap gets off to a good start, its stock may still not be the best choice for you. Here are some tips on deciding whether Snap — or any highly anticipated IPO — deserves a place in your portfolio. Read More

Hope is not a strategy – we've all heard it. Marketing Strategies need Hope A Strategy “is a plan of action intended to accomplish a specific goal.” Hope does not contain the elements of a plan. Read More

For most people, managing all their social media profiles at the same time ends up being a logistic nightmare. They have to log in and log out of every single social network, remember what to post, where and how often and set reminders to create posts, approve and share messages and interact with n Read More

People make a decision to open your email before they even get to the meat of the content, just based on who it is coming from. Here are 5 tips to keep your brand relevant by email. Read More

Think you know everything about Facebook marketing? Think again! 22 super valuable Facebook marketing tips for business you won't find anywhere else online. Read More

Virtual reality has long been seen as a futuristic tool reserved for science fiction. In recent years, this has changed, with adoption of VR technology hitting the mainstream. A Nielsen report predicts big things for virtual reality technology in 2017. Its survey of 8,000 consumers found that 25 pe Read More

Many people learn their management skills through years of trial and error. This is inefficient, costly and often painful. It is better to be properly trained in the key management skills in the first place. Read More

Your future self has traveled back in time to share some very important advice, but you better read it fast. This message self destructs in 3...2.. Read More

Spend any time researching marketing trends and tactics for 2017, and you’ll see the words ‘genuine’ and ‘authentic’ over and over. Today’s marketing plan is to channel your authenticity and invite customers into your world. You can focus on authenticity in your brand marketing easily. Here are thr Read More