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This post seeks to identify the process and metrics you can use to identify both sales’ and marketing’s contributions to revenue. Read More

There are plenty of different formats you can use for social media contests, depending on your business and the social media platforms you use, but they’re all good at engaging your existing and potential customers. Here are 25 different social media contest ideas to consider. Read More

It’s taken you years to build your business. You’ve created, iterated, launched, and now you’ve reached a point where you need to keep moving your company forward. How do you do this? Here are 10 ways to foster an innovative culture in your company.
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Social influencers can help you in promoting your product. Here are the steps involved in executing an efficient influencer program for your business. Read More

Designing CTAs is a skill in itself. Given the fact that humans have a shorter attention span than a humble Goldfish, a CTA must capture a visitor’s attention as fast as possible. Also, a CTA must be in-tune with other elements on the page and must be effectively designed.

A great CTA is a comb Read More

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most people preach, it isn’t entirely free. Most social media outlets don’t require a subscription charge, but they certainly require an investment Read More

Virtual assistants are fantastic low-cost solutions for taking care of the work you can’t automate. By handing off your easier tasks you can focus on what matters, like the direction of your website or the next feature for your app.
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When I am developing an online or any other course I like to use various approaches to help me find topics that many people would like to learn. My experience has shown me that you never want to develop a course, nobody wants to attend (or buy it for that matter).

In this business (e-Learning an Read More

Why learn how to write an article?

The demand for articles has never been higher. The internet is replacing print media and has created an insatiable appetite for them.
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Some companies have more than one customer group but, with limited resources, how do you choose who to target first? He's a quick tool to help you figure it out.
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