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Videos are an effective and engaging means for marketing and branding your company. Often times when you search online you’ll find an abundance of videos on any practically any subject. However, with these abundance of videos creates competition between companies. This means you need your videos to Read More

In 2013, marketers dropped a record $42.8 billion on internet advertising according to the trade group Interactive Advertising Bureau. To put that into perspective, during the same year, only about $40 billion was spent on broadcast television ads. But here’s the kicker: an estimated 36% of the bil Read More

Facebook is the way to go for paid traffic these days. Traffic from Facebook can drive insane returns on investment, because you can laser target the people you want to advertise to. Facebook has an option called custom audiences, where you can upload lists of people who you want to advertise to an Read More

Inventors and innovators are a unique breed. Creative Innovation would like to spotlight those people who have helped change the course of history or simply made life better and easier through their innovative products, designs or processes. We’ll start with the editor of The Woman Inventor, Charlo Read More

In Wishpond’s inaugural weekly podcast, online advertising experts James Scherer and Krista Bunskoek go head to head, debating the targeting options, and benefits, of Facebook Ads vs Google Adwords. Read More

Here are top digital marketing mistakes to strictly avoid in the highly competitive beauty industry. These will help you carve out your own space amid big players of the market. Read More

Many employers have traditionally seen working from home as a hindrance to productivity and an excuse for employees to slack off and get away with not doing much work.
The truth is, however, that flexible working and telecommuting are a required element of modern working. There are far more advan Read More

With the impending arrival of summer ­– and the nice weather that comes with it – retailers are heading outdoors and using innovative pop-up shops to sell their wares to customers. Pop-up shops, however, aren’t limited to the warmer summer months; they’ve become a year-round phenomenon.

Retail Read More

One of the great things about our retirement account system is that you have the chance to receive tax benefits for setting money aside for the future. The great debate for retirement plans is between the Traditional IRA and the Roth IRA. Read More