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If there’s one job title that will see immense growth in hiring this year, it’s the “Director of Content”: someone who generates or oversees the creation and publication of high-quality, regular content on behalf of their company Read More

Have you started a business recently or currently running one? Are you seriously looking for opportunities to create awareness about your products and services, add more customers to your contact list, increase your sales revenue and profitability and grow your business to the next level? Read More

Across 4 commercial sectors studied by McKinsey & Company, results show that Social Media could potentially contribute between $900 billion – $1.3 trillion in annual value. Whether you’re running a lucrative global enterprise or just a standard, run-of-the-mill pickle factory, this is one piece of Read More

Marketing experts expound that we all should be shouting about the benefits of whatever it is that we offer. The principle behind this is that while we as sellers care about our features, our buyers care about how those features will benefit them... Read More

The recent Johnnie Walker ad commercial features Bruce Lee to promote its whiskey brand. The commercial is an extension to the – Keep Walking Series. Read More

30 to 50 percent of the buyers who purchase a small business fail within three years. If you are buying or selling a business, here are some things to avoid. Read More

Content marketing has already proved that it can be a powerful way of building your brand visibility and generating leads but a lot of marketers continue to talk about creating great content like it’s the only thing that you need to do when there is so much more to it than that.
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Invoice factoring companies do what the banks won’t, they pay out the amount of the unpaid funds while collecting your invoices. Read More

If you have not been treating your blog About page as the “King of all pages” on your blog, then you may not have been blogging the right way. Read More

JULY 08, 2013 The economy is getting better ... and employees are getting restless. So far this year, 51 percent of North American companies have experienced high employee turnover, compared to just 30 percent that had high turnover last year recent, according to a survey by global coaching, leader Read More