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A little over a year ago, Coca-Cola decided to revamp its website to become a major content source where people could get information and news from blog posts, videos and more. The rise of content marketing inspired the company to shift focus and create the new Coca-Cola Journey website. Read More

There is no asset more valuable to a company than its brand. Think twice before you threaten a blogger (especially when you caused the situation, in the first place). It may turn ugly. Read More

You may not be able to do all your business work with just your Android smartphone alone, but with the right apps you can come mighty close. Read More

In the world of search when you can align organic with paid successfully a whole new level of traffic can be reached with efficiency. Let’s face it you spend all that time researching one or the other for keywords and then set off to produce some great content. Aligning your forces may be easier th Read More

If you keep your content marketing strategy real for your readers, they'll think of you as a REAL option when it comes time to spend money! Read More

What's the point of sharing a blog post to a site that's only going to get me a couple of views, at best? Should we waste time sharing posts to third tier social networks and directories? Read More

As vital and massive as they are, your business strategy should not solely depend on Facebook and Twitter.
It's clear whether you are a small firm or large company you should diversify your marketing channels. And for smart diversification, you would like to optimize your targeting efforts. Read More

Excellent explanation by Google’s head of search spam Matt Cutts on the question Should I focus on clarity or jargon when writing content? comes from Ben Holland, Phoenix, AZ, Feb 26, 2014. Read More

People have experienced branding success on Twitter in real-time by utilizing promotional messages, sharing engaging stories and organizing events. The social media network is more popular than ever, and is being used to connect with people who are curiously following your brand. Escalate your bran Read More

There are no rules for blogging, but there is a basic formula for success. We get rushed to send our work into the world and we sometime forget the formula, but forgetting can mean the difference between a successful post and a not so successful post. Keep reading and I'll review some of the key po Read More