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Do your propsects immediately understand and remember your marketing messages? If not, you probably need to be more concrete. Watch this short video to find out how to do this based on a sticky principle from Dan & Chip Heath’s book, Made to Stick. Read More

Bloggers, Twitter users and even highly specialized digital journalists have succeeded at building an audience and credibility completely within the digital realm, which today gives them a level of influence perhaps greater than the mass media, on a wide variety of topics. Read More

The Signals Intelligence Group helps organisations make better decisions by giving them the information they require from their environment. Read More

Google+ for Brands has come up often in the past few weeks as the new year opens up and we thought that it just might help some of our SMB readers who have a brand to learn about the latest updates and tactical reviews out there.

First a couple of things to remember about both Google+ and your b Read More

Facebook recently announced they'll shut down sponsored stories in early April. Is this a good thing or not? What's your take on sponsored stories? Read More

Do you feel like your current employer is suffocating you and wasting your talents? If so, it is time for you to go rogue!

Here is the story of how Mike Kappel, the president of Patriot Software, Inc., went rogue and jumped into entrepreneurship - and never looked back. Read More

Questions you can ask yourself before you tackle a redesign. The more clarity you can get, the less stressful and consuming your redesign will be. Read More

Putting accounting tasks into a mobile device might seem scary, but the increased productivity makes accounting apps ideal solutions for small businesses. Read More

The Strategic Plan sounds like a big company tool. The sort of thing that IBM or Google might pull together. Well I’ve been involved in large and small companies, driving strategic plans for many years and I’m convinced they’ve become, ironically, the best tactical weapon at your disposal. Read More

I got an early notice about this post just yesterday and thought hey now doesn’t that make some sense!

What am I talking about here – or rather what is Ron Neumann the ex-head of our #HamOnt Innovation Factory is talking about is the generally accepted tenet that for any company to do well, to e Read More