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A deep understanding of your ideal client will guide you to always do your best work. Focusing on your ideal client, their pain points and the fact that you are their best solution allows positive energy to flow into your work. This knowledge will enhance your marketing efforts and attract ideal cl Read More

When you first start out in business, you may feel you don’t have all the answers. That’s more common than you can imagine. However, that is no reason not to start sharing what you know with clients and recognizing the unique angle you bring that no one else can. Read More

Most small busines owners start feeling stretched and get to the point where they can no longer do it all alone. You realize you need another pair of hands to complete everything that’s on your plate. So you decide to hire a Virtual Assistant (VA) and think this is a way to help you get more done f Read More

I am not going to play games with you. This is serious and critical.

Every single one of my private clients has been told about the importance of emailing weekly – especially right now. I will quickly address your concerns about “is that too much?” ABSOLUTELY NOT! You only want to be communicati Read More

When you are looking to get new clients, one of the best ways is to have a phone call with prospects to get to know them a bit and tell them about your services. Some people offer a free consultation, but I tell my students that this is not the best positioning for what the call is really about. Read More

Drumroll, please! The results were overwhelming!
5% of you said, “I’m working too hard! There’s never enough time in the day, there’s always more than I can manage to do.”
Many, many more of you answered “all of the above,” so this percentage doesn’t even reflect how many of you are suffering wit Read More

You’ve spent a long time developing your skill or product. You’re excited, even passionate about it. BUT … you find that you need to get your valuable message out to the wider world – and it’s harder work than you ever thought.

Sure, your friends have told you that you are wonderful – but is tha Read More

Have you increased your prices lately? If you answered yes, let me congratulate you! Sometimes business owners fear raising their rates, believing they won’t get clients and will lose out on prospects. I went through this as well in my earlier years. Read More

As your business starts to build, responding to email inquiries can become a problem. There are just so many of them! You might think this is a good thing, and to an extent it is because emails are part of client attraction. But you need to learn how to efficiently handle, sort, and respond to nume Read More

As your small business grows beyond the start up phase, you become very busy. You calendar is close to being full or is jammed. This may lead to thoughts like, “How long can I keep doing this?” You look into the future and realize you probably won’t be able to grow beyond the hours in a day, feelin Read More